Episode 31

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Published on:

19th May 2026

What you keep matters more than what you make

In this episode of The Green Room, Chris Green explores one of the most important financial lessons every business owner needs to understand: it’s not what you make, it’s what you keep.

Most business owners can tell you what their business turned over last year.

Far fewer can tell you what they actually kept.

And that’s the number that really matters.

In this episode, I share four practical strategies to help you keep more of what your business earns.

We talk about:

• Why turnover is only part of the story

• How to stop treating tax money as your money

• Getting your team involved in managing costs

• Finding hidden savings in your overheads and subscriptions

At the end of the day, profit gives you choices. It gives you the ability to reinvest, build stronger systems, reward your team and create a business that supports the life you want to live.

If you’ve ever looked at your revenue and wondered where the money went, this episode is for you

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About the Podcast

The Green Room with Chris
Unlocking Potential
Welcome to The Green Room.

The podcast where business gets real. Hosted by Chris Green, a seasoned facilitator, mentor, and author with 25 years of experience working with family-run and owner-led businesses, this show dives deep into what makes a business tick, and what holds it back.

Chris brings practical insight from across industries, helping you solve challenges in leadership, people, systems, promotion, and profit.

Each episode is filled with real stories, powerful lessons, and proven strategies to help you build a business that’s sustainable, scalable, and, most importantly, fun.

Whether you’re a founder wearing all the hats or a leader ready to grow your impact, The Green Room is your space to learn, reflect, and connect with what really matters in business.

About your host

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Chris Green

Chris Green
Author · Mentor · Strategist · Facilitator

Chris Green is the founder of The Green Room podcast, a Managing Director, and a trusted voice in the world of entrepreneurial business. With over 25 years of experience working with small and family-led businesses across Australia and New Zealand, Chris helps business owners cut through the noise, confront challenges head-on, and build companies by design—not by default.

Known for his down-to-earth humour and warm, approachable style, Chris is the mate at the barbecue who can drop a Dad joke and a business truth in the same breath. He blends strategic thinking with real-world experience, using relatable stories and clear frameworks to guide leaders through growth, scale, and change.

Chris represents the business need—the often-overlooked voice in a company when leaders, staff, and teams are all pulling in different directions. He focuses on what needs to be done to ensure the business runs well: getting the finances right, the marketing right, the products right, and the systems humming—so customers are happy, teams perform, and the business thrives.

Whether through his mentoring, speaking, or podcast, Chris brings an infectious energy, a deep sense of curiosity, and a genuine commitment to helping people thrive in work and life. He doesn’t just teach strategy—he lives it, walks beside you, and celebrates your wins along the way.